About us

Our Journey into Japanese Culture and Folklore

Welcome to Even Monkeys Fall, a UK-based brand where our passion for Japanese culture, folklore, and mythical beings comes to life in the form of captivating fashion. Inspired by a lifelong fascination with the enchanting world of Japan, our journey began with a deep love for anime and its ability to transport us to imaginative realms.

As we delved deeper into this captivating culture, we discovered a profound appreciation for yokai and the rich tapestry of Japanese folklore. The stories of these mythical beings awakened our sense of wonder and ignited a desire to share their magic with the world.

Embracing Imperfections: The Meaning behind our Name

Our Company Name: Even Monkeys Fall

Our name is inspired by the Japanese proverb, "Even monkeys fall from trees." This timeless saying reminds us that even the most skilled and capable can make mistakes or face setbacks. It embodies the essence of humility, resilience, and the inherent imperfections of being human, wabi-sabi 侘寂.

We believe that true growth comes from embracing our failures and learning from them. The journey of self-improvement and personal growth is not always smooth, but it is through these challenges that we discover our true strength and rise above.

Respecting the World

At Even Monkeys Fall, we believe that fashion is a powerful medium for self-expression and storytelling. Our garments blend elements of traditional folklore with modern aesthetics, creating a harmonious fusion of past and present. Each garment is meticulously designed and made in the UK, paying homage to the mythical creatures that have captured our hearts and imaginations.

But our passion extends beyond fashion. We strive to embrace the values embedded in Japanese folklore, where mythical beings serve as guardians of nature and exemplify respect for the world around us. It is our commitment to sustainability and eco-conscious practices that drives us to create ethically-made, environmentally-friendly clothing.

Join Our Journey: Celebrating the Beauty of Imperfection

We invite you to embark on this enchanting journey with us, where fashion becomes a portal to the realm of mythical beings and where the spirit of Japanese culture thrives. Join our community of like-minded individuals who appreciate the beauty of storytelling, the allure of Japanese folklore, and the power of fashion to inspire and connect us all.

Come, let us weave the threads of myth and fashion together, as we celebrate the timeless magic that resides within us and the world we inhabit.